When you hear the word entrepreneur, you probably imagine a 20-something guy who’s launching the latest tech wonder on his way to becoming a billionaire by 25.
This kind of stereotype leaves out a lot of people, especially women 45 and over. There’s an invisibility cloak over the true identities of these women so that, too often, even they forget who they are and what they’re capable of.
If you don’t think you can, then you won’t.
Invisible or Invincible?
Fortunately, when you look at the real picture, there’s a strong case for women over 45 becoming and succeeding as entrepreneurs.
Successful entrepreneurs need to understand how to take a vision and deliver it to a, hopefully eager, customer. It requires an ability to see the big picture as well as the smaller steps needed to accomplish it. It’s essential that they be able to change direction when necessary in order to achieve their goals. They need to be able to persevere in tough times.
Women 45+ have earned their vision and wisdom through their life experience. They’ve learned the art of juggling the needs of others while meeting their own responsibilities. They may have experienced gender bias in their younger years and so ageism is just another hurdle to overcome. Experience has taught them that change is not only inevitable, but it’s also something to embrace. They have also come to understand how vital it is to take care of themselves in the process.
Your 8-Point Starting A Business Checklist
As you consider whether becoming an entrepreneur will take you from invisible to invincible, take the time to do the exercises on this list. With each one, you increase your chance of experiencing success in your new venture, whatever that may be.
1: Assess your leadership ability. Even if you’re a solopreneur, you’re going to need excellent leadership skills.
2: Catalogue your skills and talents. You need to be honest and aware in order to utilize what you have and acquire what you don’t.
3: List your strengths and weaknesses. A clear-eyed inventory will make the difference between success and failure since you’ll know where and when to call in someone to help.
4: Be honest about what will stop you. We’ve all had the experience of coming up against our inner critic, worrier, or naysayer. Get the conversation out in the open before you begin.
5: Research whether what you want to do is something people want. The chilling reality is that if no one wants to compensate you for what you’re offering, it won’t be a financially viable business.
6: Learn about resources that will help you get to where you want to go. This takes a mindset of willingness and curiosity that will serve you well in your business journey.
7: Commit to creating the physical stamina and mental resilience needed for this venture. Even if your business seems sedentary, you’re going to need a ready supply of physical and mental energy.